Employee spotlight pages are a diversity box-check, typically

This isn't the place, or the way, to show how progressive you are.

Nate Guggia, who has strong content around employer branding and what potential candidates really want from jobs, wrote a post recently about how "employee spotlight" pages -- you know the drill -- are a waste of money. They absolutely are, but they're also considered the gold standard of "recruitment marketing," whatever that means. Nate's argument, wh…