Employer branding: The big thing companies miss

There's "the message you push out" and "the way your company really is to work at." Not the same.

Written before about employee branding, but now let's flip over to the other side and talk employer branding. In the simplest terms, employer branding refers to this idea: "When a potential employee looks you up in various ways, do you seem like a good place to work?" There are more nuanced explanations of what it is and what goes into it, but that's a …