Cue the research from Nick Epley and Ayelet Gneezy: When you over-deliver on a promise/claim, no one really cares that much

May 26, 2014

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[youtube http://www.youtube.com/watch?v=8Wf6ynbKkIM&w=620&h=315] Because of observations they initially made about Amazon, two researchers -- Ayelet Gneezy at UC-San Diego and Nicholas Epley at University of Chicago -- launched a study about reaction to promises and claims by others. It turns out no one really cares, research-wise, if you go above and b…

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