Frame Differences As A Source Of Value

Art Markman from UT-Austin.

Art Markman is a pretty smart dude; I’ve come across his writing/work/research a couple of times before. He seems to be a professor of psychology and marketing (you would think there are more academics that do those two fields, but there really aren’t) at UT-Austin. Here’s a thing he wrote for Fast Company on, basically, almost encouraging dissent withi…