Future of Marketing: Science, Storytelling, Speed, Simplicity, and Substance (5S)

People who study business love things like "The 4Ps" (price, product, promotion, and place!) or "The 7C Compass Model" or whatever. In reality, this is mostly reams of bullshit, or a way to potentially think about the bigger ideas -- namely, who are your customers, how can you find them, and why would they want your product/service?

Here's an interview w…