The Guesswork Era may still beat Big Data

You can't just introduce a new business paradigm on the fly without considering the psychology of your executives.

The Guesswork Era isn't a real concept -- I just invented it right now -- so let me try and explain first what it means. In the simplest terms, it's an executive ("senior decision-maker") over-relying on their gut instinct when there's a bunch of information ("big data") they could base a decision on. Here's an example:

HR Manager: "Well, sir, we have lo…