There was B2B, and B2C. Now people are discussing H2H, or human-to-human. Is this legit, or just more buzzwords?

Jun 30, 2014

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[youtube https://www.youtube.com/watch?v=bAP9kJ4XWYA&w=620&h=315]

A lot of people on LinkedIn recently have been sharing different memes / blackboards / content around the idea of "H2H" marketing -- meaning "human to human," as opposed to the conventional ideas in the space, which have long included B2B (business-to-business) and B2C (business-to-consume…

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