Holiday Inn Express just killed all the Baby Boomers
Here's an article from Fast Company on the redesign of Holiday Inn Express hotels (only in Europe for now // more on that in a second); the article is kind of odd and written in a coy, flirty way where it almost seems like the author wants you to penetrate the words. ("In a short, busy week of testing, Ideo observed all sorts of pain points in the hotel…
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