How much "marketing collateral" do you think sales really uses?
The sales-marketing relationship is largely broken. But does it really matter if people are still able to sell the products and services?
I'm going to guess it's not very high.
I've never worked specifically in sales, although you could argue I sold myself as a freelancer for the better part of the last 36 months. I've also worked in sales functions as an adjacent.
Let's say I've sat in close to 1,000 sales meetings, which feels accurate enough.
In those 1,000, I've heard references to mar…
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