This is how we SHOULD think about marketing, but we DON'T

From here:

“I came from a different path in marketing. It’s deeply formed my view on what’s the appropriate approach.  I can remember when I played college football one of our coaches said, ‘Your value to the team is how close you are to the ball at the whistle.’  I often think of marketing in that way; your value is how close are you to a customer.  Do …