Innovation process: What's the real secret?

The three words most Americans tend to use a lot in business, and almost always incorrectly? "Strategy" would be 1, "innovation" 2, and "entrepreneur" 3.

Let's talk for a hot second about the innovation process that goes on (or doesn't even remotely go on) in most companies. This is a very nuanced topic, but we'll try to address it here. I guess the easiest place to begin is this. There are, typically, three major words used in companies that almost everyone is using incorrectly. Those three:

• Strategy

• Inno…