Institutional Neutrality?

What exactly does this mean, and/or would it ever be possible?

Since maybe 2016, but definitely since COVID, we’ve had a lot of confusion about what companies need to weigh in on. Do they need to acknowledge George Floyd? Do they need to acknowledge a school shooting? Do they need to acknowledge Trump in some way? Recently, the de facto approach has been “bend the knee,” probably best classified by Zuck almost going full MAGA after the Butler, PA shooting — and then doubling down after the election. (I think Zuck would have gone full Kamala if she had won, given he is a corporate executive and seemingly a guy who moves where the powers are.)

I found this reference to “institutional neutrality” in a Stowe Boyd newsletter, and here's the full pull-quote: