Integrity Capital

"But can it make me more money, Rick?"

Most managers would probably snarl or hiss at you if you used the term “integrity capital,” but it might have some validity.

Basically: we’ve got some research that companies who act with more empathy can make more money. Good! There are also some ideas that more compassionate workplaces make more money. Also good!

So “integrity capital” — i.e. the idea of acting ethically/behaving with integrity — could maybe also be tied to real revenue increases? Let’s try this theory out.

Integrity capital and Northwestern research