Is the future of search engines going to be contextual search?
In other words, in the old days, if you wanted to do something—navigate to the restaurant where you’ve got a dinner reservation—you might open a web browser and search for its address. But in the post-search world of context—in which our devices know so much about us that they can guess our intentions—your phone is already displaying a route to that res…
Keep reading with a 7-day free trial
Subscribe to What Is Even Happening? to keep reading this post and get 7 days of free access to the full post archives.