It's Small Business Saturday. Has that concept been successful in the U.S.?
[youtube=http://www.youtube.com/watch?v=4rbPmUJ242E&w=600&h=315]
Small Business Saturday 2012 registered about $4.5 billion in sales two years after being created (the concept was) by American Express. By some estimates, Black Friday 2012 registered about three times the sales ($11-$12 billion); that was even a drop of about 2% from 2011. 2013 Black Frid…
Keep reading with a 7-day free trial
Subscribe to What Is Even Happening? to keep reading this post and get 7 days of free access to the full post archives.