The key to sales: Never Be Closing
What if someone wrote a book about sales and selling called Never Be Closing, as opposed to the oft-cited Always Be Closing? Well, someone has -- and they just did an interview with Hubspot's blog too. Here's a golden nugget:
A lot of the negative attitude has to do with what we call the Stranger’s Dilemma. We’re all strangers at first, and for good or i…
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