Lead generation was killed by ... itself

"We put 2K leads into the pipeline last month!" yelps a middle manager. He neglects to mention that 108 of those people are, in fact, deceased.

To be honest, I've never 100 percent understood lead generation -- and especially online lead generation. I've worked at probably 3-6 companies that used some form of lead generation in my career arc to date. If you're unfamiliar what the whole idea of 'lead generation' is, basically it's a time-honored tradition -- by some measure it goes back to the R…