LinkedIn benefits 2017: Meh, not so much

"Oh hey, I don't check this very much," comes a response 10 months after you messaged someone.

Are there LinkedIn benefits? Sure. Do people make connections on there, convert them, close deals? Of course. This is the much-balleyhooed "social selling." Does this happen as much as thought leaders want us to believe it happens? No. There are some people and companies who "get" all this stuff, of course. But by and large, a lot of companies are using…