Here's why LinkedIn publishing is probably NOT a good strategy

From The New Yorker's really long, in-depth profile of billionaire LinkedIn founder Reid Hoffman:

LinkedIn would also purvey business advice. Three years ago, it assembled a group of eight hundred “influencers”—Hoffman, Bill Gates, Deepak Chopra, Arianna Huffington—who began regularly posting on the LinkedIn site. (Counting the work of less rarefied figu…