LinkedIn will send four times more people to your homepage than Facebook and Twitter will, so ... let's talk about marketing on that platform

[youtube http://www.youtube.com/watch?v=b-1px-hjWjk&w=600&h=315]

I've had a couple of different social media-focused job interviews in the past two-three months, and I can't even tell you how many times -- OK, probably about six -- someone has said to me, "Well, our company has 2,300 followers on LinkedIn, but we're just not getting traction there!" (Ano…