Link traditional marketing and digital marketing. Pause. Make money.

From a Fast Company article on Universal (the movie company) having a good year:

Never was this more on display than over the summer, when the studio's digital play—a combination of meme-inspired Snapchat geofilters; Periscoped red carpet premieres; and a VR stunt that let fans observe the feeding of an apatosaurus—helped Jurassic World, Fast & Furious 7…