Logically, aren't most businesses/industries going to be referral-driven?
Digital noise washes over us like a tidal wave. So ain't it all about trusted sources now?
About five years ago next month, I was at this trade show in the "luxury travel" space -- how off-brand for me is that, right? Gimme a break, I needed a job at the time -- and my main job was to help travel advisors with writing bios of themselves, branding themselves, etc. I probably talked to 240 travel advisors across the week, OK? Whenever I asked t…
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