Your logo matters significantly less than you think it does

No more 10-meeting sets on "power branding," OK?

Almost every place I've ever worked, some mid-to-high level person in marketing is completely obsessed with the logo. They need a specific logo for every project, event, sub-project, etc. and often we'd be in six-seven meetings speaking about these logos. Someone would always bring up Apple or Nike, as if this rinky-dink bullshit place I was working had…