Your logo matters significantly less than you think it does
No more 10-meeting sets on "power branding," OK?
Almost every place I've ever worked, some mid-to-high level person in marketing is completely obsessed with the logo. They need a specific logo for every project, event, sub-project, etc. and often we'd be in six-seven meetings speaking about these logos. Someone would always bring up Apple or Nike, as if this rinky-dink bullshit place I was working had…
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