Marketing and branding are really just synonyms for storytelling

[youtube https://www.youtube.com/watch?v=8dAPXk1C5lU&w=620&h=315]

Been on a ton of job interviews recently where questions will range down the list of "Do you know marketing automation software?" (I do!) or "Can you use Excel?" (No doubt, son!). These things are undeniably important for any marketing/branding-type gig (I get interviews for some of those)…