Marketing to 18 to 24 year-olds is challenging

[youtube https://www.youtube.com/watch?v=GJkWmCyxNf0&w=620&h=315]

This company called Fractl -- whose motto is "Leverage the science behind great content" -- did a study recently centering on "The Wheel of Emotions"  and trying to determine what could go "viral" via age bracket and gender. A marketing VP/partner there wrote up the results for Harvard Bus…