Marketing Trends 2015: O-Sources vs. P-Sources

There's this book called Absolute Value, co-authored by Itamar Simonson and Emanuel Rosen. They're both professors at Stanford; there's an article up now at the Stanford GSB website on how "the digital age rewrote consumer behavior," which is something I think everyone inherently knows/understands, but most companies are pretty slow to act on for variou…