Do mission and vision lead to profits?

There are two types of corporate mission, essentially -- and one of the two types will make you more money.

Mission and vision represent one of the most confusing intersection points for modern executives in midsize to large businesses, I'd argue. They didn't come up on mission and vision. To them? Those are newer concepts. They "made their mark" on their companies with financials, products, services, command and control, and the like. It's only recently that…