Digital monetization is becoming more confusing

If a CMO is looking at monetization plays that represent 16 percent of revenue vs. 84 percent of revenue, where do you think their attention might fall?

Monetization is a fairly important topic for a lot of companies because, well, their goal is to make money. In order to make money, you usually need to take some products and services and "monetize" them. Do that with a bunch of nuts, water, and WiFi and you just hit a monetization target for hotels. There are examples in every industry. People have bee…