'Omni-channel marketing' is buzzword hell
"Our Q3 omni-channel strategy drew significant ROI, and by that I mean we tracked Facebook impressions for a few posts and they seemed OK."
I guess I should open by explaining what omnichannel marketing is, eh? It's all about providing a seamless experience regardless of channel or device. It ties back to customer experience in about four dozen ways -- if you get one version of the brand/company on Facebook, another on Pinterest, and another in a printed catalog said company has, well, that…
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