What Is Even Happening?

What Is Even Happening?

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What Is Even Happening?
What Is Even Happening?
PBR and hipsters: maybe the best marketing is to avoid the big marketing, eh?
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PBR and hipsters: maybe the best marketing is to avoid the big marketing, eh?

Ted Bauer's avatar
Ted Bauer
Mar 07, 2014
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What Is Even Happening?
What Is Even Happening?
PBR and hipsters: maybe the best marketing is to avoid the big marketing, eh?
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PBR Chart

Check out that chart above, by way of Quartz here. PBR -- which essentially barely advertises -- is literally crushing the major light-beer brands, most of whom spend millions advertising. That makes no sense, though -- right? We take these MBAs and we pay them six-figure salaries to figure out innovative marketing strategies that reach the target demos…

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