Seriously, when will people "get it" about digital marketing and advertising?

To a certain extent, all advertising is/was/always will be a junk science, but the facts you hear about how much money gets poured into TV ("old-school") vs. digital ("new-school") is stunning. To wit, check this out:

4. The average adult will spend 5.5 hours watching online video every day this year, according to eMarketer, as consumers move away from t…