Personal branding: Sounds buzzword-y, is crucial

A 'brand' is a marketing innovation -- it's a controlled series of graphics, text, and ads, etc. So a 'personal brand' can feel very forced or inauthentic and even buzzword-y. But that's too bad, because in the modern hiring climate, personal branding is

Here's a little intro to the idea of personal branding by way of my Thursday this week. I decided to drive over to a Small Business Expo in Dallas. I've been doing this freelance solopreneur deal for about six months now and I'm making money and paying bills, but I figured maybe I could learn something new or innovative about running your own business a…