Why is it so hard to achieve purpose at work?

In the simplest terms, it's because your boss doesn't give a shit.

I flew BOS --- > DFW and then back last week, and on the first flight (and a little into the second flight), I read the new issue of Fast Company. Their cover package was on "Generation Flux," which is a nice branded way of talking about providing purpose at work -- and how providing purpose will be the thing that drives companies in the future. It feel…