Reality check: Consistently revising something might make it worse, actually

Revision bias.

Last night I'm laying on my couch listening to a podcast -- how I do, baby! -- and I start thumbing through the latest print issue of Harvard Business Review, which is sitting a few feet from me and my trusty pup. My first thought was, "Man, I don't know why I subscribe to this. Most of the articles are generic." (True.) And then, just as I was about to…