We should rebrand the idea of "brand"

A couple of weeks ago, I landed in Toronto from DFW. The customs line was insanely long; I ended up waiting on it about 1 hour+. I was kind of near a co-worker, but not close enough to actually speak to him, so I entertained myself in two ways:

1. The guy in front of me was an old-school sales guy in the construction industry. He had a pitch the next day an…