Marketers, let's retire the auto-DM

Been doing more Twitter Chats recently -- which are actually kind of cool for meeting like-minded people -- and as a result, I pick up followers here and there. I'd say 15-25 percent of the time after I grab a new follower, I get one of those auto-DM messages that reads something like this: "My name is ______. I built (name of product) for people like y…