Only 30 percent of salespeople are ready for a buyer's questions

Look at this chart above. It's from this blog, and as you can see at the bottom, it's based on data from the Q4 2013 North America and Europe Executive Buyer Insight Online Survey.

If you scroll down some of the results, this is the big takeaway:

• Executive buyers -- or people that can make fiscal decisions -- need to cut through a lot of clutter, noise an…