Do senior company executives even know what "strategy" is?

What a farce.

Here's a new article where, seemingly, some Australian consultant gets a bunch of top dogs (execs) in a room and asks: "What is your broader strategy?" They go off and write it down. And -- drum roll -- here are the results:

The results are always astonishing to me and them. Here are some of the responses from the list I received at my most recent sessio…