Shiny Object Syndrome is harming your business

"I need you on this new thing now. Sense of urgency."

You probably have a vague idea what "Shiny Object Syndrome" is, but we can clarify. It's a work culture where it's always about the next thing, and priority walks out the door 744 times per day. Unfortunately, in the modern era, Shiny Object Syndrome is normative at most workplaces. Why? In the simplest terms: the people who run companies these days are…