So, so many KPIs are completely meaningless
There are core things that matter in a specific business, and core things the executives track ... and those are NOT always the public KPIs.
You've potentially heard the Rio Tinto (world's second-largest mining company) story, but if not, this article does a pretty good job summarizing it. Here's essentially what happened.
In its most recent annual report, Rio Tinto included this portion:
As a mining and metals company, we recognise the impact our business can have on our many stakeholders and…
Keep reading with a 7-day free trial
Subscribe to What Is Even Happening? to keep reading this post and get 7 days of free access to the full post archives.