So, so many KPIs are completely meaningless

There are core things that matter in a specific business, and core things the executives track ... and those are NOT always the public KPIs.

You've potentially heard the Rio Tinto (world's second-largest mining company) story, but if not, this article does a pretty good job summarizing it. Here's essentially what happened.

In its most recent annual report, Rio Tinto included this portion:

As a mining and metals company, we recognise the impact our business can have on our many stakeholders and…