Social engagement doesn't matter. Stop measuring it.

As a drunk kid in Vegas once told me (read the post), "We don't get paid in likes and clicks."

I got drunk with this kid a few summers ago who worked in marketing. At the time, I didn't officially work in marketing -- I worked in "editorial" for a small part of PBS, basically -- and this kid, while drunk, was saying some entertaining stuff. For example, the overall boss of his company (i.e. the CEO) used to post pictures on Facebook and, periodic…