Social media pretty much killed the marketing funnel and the relationship between "advocacy" and "customer"

Is the conventional funnel you always hear about actually now dead?

[youtube http://www.youtube.com/watch?v=BUDVMWbSLJA&w=620&h=315] One central component of marketing is the idea of "the funnel." You can look at it in different ways, but essentially it teaches you how customers move through their interactions with a brand: typically it's something like awareness, interest, evaluation, trial, adoption/conversion, and ad…