Social vs. search vs. direct: How do you get to a website? (Or, why 'we put it on Facebook' is a bad strategy.)

[youtube http://www.youtube.com/watch?v=wYb6aGrVe3k&w=600&h=315]

There are a couple of different ways a person can reach your website, but three of the biggest would be social (i.e. from Facebook or Twitter or Pinterest or what have you), direct (typing in/bookmarking the URL) or search (i.e. Google, Bing, etc.) There's a new paper out from the Pew Resea…