Soft skills, and how to hire for 'em

You can't claim to be "data-driven" if the data only applies to processes and products. Gotta apply to people too.

One of the biggest flaws in the hiring process -- and believe you me, there are quite a few -- is the soft skills issue. What does that mean? Well, most companies tend to hire for competence -- which is logical on face, but competence is overrated. It's especially overrated right because with the rise of "the tech stack" and "disruption," business model…