Solo brainstorming and idea-stripping (oh my)

How to be better at the process of getting to the idea in the right way.

We live in this supposedly innovative and entrepreneurial age, and while that's definitely true in some companies and geographic areas, by and large most of us are vomiting back the same processes in weirdly-lit conference rooms week after week. That's just objective reality. It's depressing, but hard to ignore sometimes.

If you went to some world-buildi…