Move from "storytelling" to "story-making" in your branding and marketing
Goes something like this, I think:
Old idea: Everything comes back to storytelling; that's what the brain resonates around. If you're in marketing, that's what you should do. That's essentially the keynote of most every marketing conference since 2009, and why Hubspot is such a valued company. Also, it explains this.
New idea: Instead of "storytelling," f…
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