Move from "storytelling" to "story-making" in your branding and marketing

Goes something like this, I think:

Old idea: Everything comes back to storytelling; that's what the brain resonates around. If you're in marketing, that's what you should do. That's essentially the keynote of most every marketing conference since 2009, and why Hubspot is such a valued company. Also, it explains this.

New idea: Instead of "storytelling," f…