Strategic management: The four pillars

Digital paper-pushing is often confused for 'strategic management,' but it doesn't have to be. You just need to change how and what you focus on by a few degrees.

Bought a book about strategic management at a bookstore in San Diego this weekend, because I'm a nerd. The book is called The Carrot Principle and I think most CEOs would use this book, and a $20 bill, to light their next bonfire. It mostly talks about recognition and engagement. As we all know, those are tough concepts to track -- and because "what's m…