Strategy and operations aren't the same thing

Please stop confusing a planning process with a strategic one.

Here's a story from a couple of years ago. I was talking to a guy I used to work with, and he had just come back from a conference related to his company. The conference had one of those motivational speakers who also has a consulting firm and, beforehand, senior executives at the company had asked employees to read one of his books. Then, there were di…