Start taking responsibility for your own analytics

From here:

“Can you imagine a CFO going to the CEO and saying, ‘I don’t really know how to read a balance sheet, but I have someone on my team who is really good at it.’ We would laugh that person out of the room,” Zettelmeyer says. “And yet I know a whole bunch of people in other disciplines, for example, marketing, who, without blinking an eye, would g…