Talking about "purpose" and work is getting f'n tedious

Thought leaders droning on, signifying very little.

The rise of thought leadership has given us a few problems. I won't enumerate them all.

Here's one, though: every single article about business, business improvement, productivity, leadership, management, etc. contains some variation of this sentence:

"... lead from a place of purpose..."

or maybe:

"... set your North Star and point employees to the purpose…